Thought Leadership in

Less Than

Five Hours

a Month

Stop chasing clients and start having clients chase you.

HOW

WE

WORK

HOW

WE

WORK

C O N T E N T

C O N T E N T

M A R K E T I N G

M A R K E T I N G

No Equal uses two strategies to ensure you end up as a thought leader in your industry. Content Marketing and Public Relations.

With our content marketing engine, you will have 100 pieces of owned media published every month.

Here is how we do it.

Step 1

Research

Every month we meet and conduct a two hour interview about the most pressing topics in your industry. 

These interviews are based on a 20 point psychological research exam into your audience. Then we do SEO research to find out what your audience is looking for.

Then we craft an interview based around what we have learned.

Step 2

Interview

As we are doing research you will receive an easy to assemble media kit that allows us to do interviews anywhere in the world.

Once the research is done we will hop on a call and do a two hour interview.

This is what we will use for all of your content for the month.

We will have you react to different trending videos and topics in your industry as well as answer questions about your business and yourself.

Step 3

Distribute

That two hour interview is then clipped and exported to all of the major social media platforms. We will create over 20 pieces of owned media per month and then post over 100 times across all the media platforms. You then will receive a bi-weekly report outlining your

  • Engagement Metrics

  • Reach and Impressions

  • Follower Growth

  • Mentions

  • Content Performance

Step 4

Capture

We then take what we learned from the interview and ghost write a bi-weekly newsletter that will get sent to your email list.

This way you capture your audience. Algorithm changes won't effect whether or not your audience hears from you.

20 shorts distributed across LinkedIn, Facebook, Instagram and Tik Tok

20 Tweets

Bi-Weekly Newsletters

100+ Owned Media Pieces published across platforms every month.

But this is just half of the puzzle...

P u b l i c

R e l a t i o n s

R e l a t i o n s

The second half of the NoEqual puzzle is Public Relations.

We will develop a media list to pitch you as a thought leader. Aiming to get you on 2 podcast a month with an audience that is 3-5x your current size. That way you can leverage alrger audiences as you are growing.

90 Day

Public Relation Strategy

We believe that PR should be measured. We track the effect our PR has on your sale cycle, any spikes in leads whenever new earned media comes out, and how your owned media is performing.

We will be tracking your socials and website visitors and examine how that trickles down into the bottom line.

Every 90 days we will develop new KPI's to ensure that our PR efforts are effecting your bottom line.

Media Kits

Once the strategy is in place develop a media kit to pitch to different media outlets and podcast host to ensure your story is getting picked up.

These will be used to build up your media relationships along with building your image and reputation among the most commanding media figures in your industry.

Media Lists

Once we are happy about what our strategy and messaging look like we will begin to pull a media contact list to start pitching your story.

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